At Sram bike components are all they do - which is why Sram do them so mind-bendingly well. The Sram Corporation began with the goal of creating the absolute best shifting system and changed the cycling world forever with the introduction of Grip Shift. To support the innovation, Sram invested in Sachs Bicycle Company and built a state of the art manufacturing facility in Schweinfurt Germany. Sram had the vision and desire to expand their presence in the industry so they found the best suspension company, RockShox, joined forces with them, creating huge excitement in the global cycling community. Not content to stop there, Sram knew expanding their line with the best brakes, bottom brackets and cranksets would fine-tune the ride even more. So Sram teamed up with Avid and Truvativ.