Forbidden at Stif

Established in 2019 by a growing team of industry veterans with a single product - our trail bike, the Druid - and a single-minded, no holds barred approach to bicycle design. The Druid’s arrival on the scene certainly set the tone for a brand that is not prepared to accept the status quo or adhere to the whims of mass-market trends.

Small, agile and free to pursue the ideas that would ultimately lead us towards truly unique products that not only define us a company but who we are as riders. This approach has also allowed us to really focus on ride quality and performance above all else, be it through suspension, geometry, materials, or construction techniques.

Once in a while something comes along that grabs our attention here at Stif - and Forbidden did much more than that. After testing their relatively small line of products, we were hooked, and knew their brand values matched perfectly with ours. Being developed on Vancouver Island in Canada, the Druid and Dreadnought have been brought up in conditions not so different to Britain, and this really shines through on the trails that we ride the most! Their high pivot technology using an idler pulley seems complicated to some, but the benefits are well worth the look into, as the grip and confidence it brings to the table are hard to forget.