Juliana at Stif

From it's early days until the late 1990's, mountain biking was a boys club. Bikes were designed for - and marketed to - men. To some extent, this still rings true. But, thanks to the efforts of Juliana Furtado and her peers of inspirational women that pioneered the sport of womens mountain biking, times are finally changing.

Having competed at the highest level throughout the 1990's, Juliana Furtado hung up her helmet in 1997 (next to an impressive collection of silverware.) Retiring from professional competitions, Juliana set her sights on smashing the disparity between mens and womens mountain biking.

In 1999, with the help of Santa Cruz Bicycles, the first ever women-specific bike was launched - the Juliana.

Ever since, the Juliana brand has grown to offer the largest range of mountain bikes designed for women across multiple disciplines. Pushing the boundaries of the sport, with more than enough podiums to prove the concept, Juliana Bicycles continues to blaze a trail for women in mountain biking and we're delighted to have them here at Stif.

Swipe through the Juliana Bicycles range below and keep scrolling to see why we love them and to meet the Stif team riders flying the Juliana flag...

Juliana 2020 Bikes

Why Choose Juliana?

A Bike That Fits

Women want a bike that doesn’t let theory compromise real-world handling.

They want a bike that’s been refined to have the most appropriate reach, height, and overall geometry for the terrain they’re riding.

And that’s what Juliana has offered from the very beginning.

With minimal standover heights to accomodate a wide range of rider heights, suspension tweaked to a lighter tune for perfect performance for lighter riders and build kits tried, tested & ridden to podiums by women.

A Bike That Performs

If a stock shock is tuned to work best for the average bloke, it will not perform optimally for the average woman. So, Juliana work closely with Santa Cruz engineers, and the technicians at Fox and RockShox, to develop custom tunes that bring out the best in each of their models

Beyond suspension, Juliana handpick components to suit your needs. Grips, saddles and chainring sizes are subtle details that Juliana have taken care over, meaning you can hit the trails the minute your Juliana bike lands on your doorstep.

A Bike That Inspires

Juliana is as much about creating a voice for women in mountain biking as it is about creating the products themselves.

You'll get a whole lot more than a new bike when you buy a Juliana. You'll join an exclusive but superlatively welcoming team of women at the forefront of the sport. From guides to adventurers, weekend warriors to pro athletes - the Juliana owners club is founded on a shared passion for Mountain biking.

A Bike For Life

Every Juliana Bicycle is designed and tested in California, and specially built-to-order before landing here at Stif. The Juliana philosophy is to create a bike capable of running like new – indefinitely, and with as little hassle and expense as possible.

It's a bold claim, backed up by offering a lifetime of back-up and customer support for every frame they make, as well as a Lifetime Bearing Replacement Program.

Juliana Riders At Stif

We're so stoked to have these 2 rad lassses on our team. If you see them your local trails be sure to say hi - if you can catch them!

Toni Fryer


Flying the flag for the Stif team at a whole heap of events across the UK, Toni seems to win every event she enters with her seemingly effortless combo of speed and style. Toni has already taken the win at Peaty's Steel City DH and the Bolty Bash Enduro in 2019, as well as grabbing a super-impressive 7th in the Red Bull Fox Hunt and a podium position in the Howard Street Dual Slalom.

Follow Toni's adventures with her Juliana Roubion & Jess the trail dog on the instagram link above

Monika Mixova


Having won the overall open womens category in the British Downhill Series in 2018, Monika is spending 2019 chasing the likes of Rachel Atherton & Tahnee Seagrave down the UK's gnarliest tracks in the Elite category aboard her Santa Cruz V10, having already taken the win at the first round of the Gravity Events UK DH in hamsterly

Closer to home though, Monika can be found flying through Yorkshires finest trails on her Juliana Roubion. Hit the link to check out her instagram and be sure to follow her - she's rad!

Demo The Juliana Range at Stif

With so many great bikes to choose from, we know it's hard to choose just one Juliana. Our sales staff are always available to help you with your decision, pop into our Summerbridge store for a chat and a cuppa, drop us a message to sales@stifmtb.com or give us a call on 01423 780 738 and we'll be happy to help.

We know that there's really no substitute for throwing a leg over a bike and hitting the trail so we keep a demo fleet of Juliana Bicycles in a range of sizes for you to take out for the day and hit our local trails. hit the button below for everything you need to know about our demo bikes.

More than Bikes..

Streetwear, ridewear, essentials & spares... hit the link to see more from Juliana at Stif